UNBOXING THE BRAND
Client
Honey Badger Hot Sauce
Year
2020
Honey Badger Hot Sauce – Surprisingly Sweet, Deceptively Devious
Honey Badger Hot Sauce captures the spirit of bold, adventurous flavors with a dedication to quality and authenticity. Much like a culinary artisan in the hot sauce world, Honey Badger Hot Sauce offers a tantalizing departure from the ordinary, infusing each bottle with a unique blend of heat and flavor. Align joined forces with Honey Badger Hot Sauce from the beginning, collaborating to develop standout materials and designs that resonate in the competitive gourmet condiment market.
Brand Development
Steven with Honey Badger Hot Sauce had a good idea of what he wanted the logo to look like when he approached us. Armed with a hand drawn sketch and the note “Regal Vibes”, we got to work crafting the logo for Honey Badger Hot Sauce.
![](https://alignprint.com/wp-content/uploads/2024/04/Honey-badger-final-logo.png)
![](https://alignprint.com/wp-content/uploads/2024/04/Honey-badger-client-sketch.png)
Product Packaging
For Honey Badger Hot Sauce, we designed distinct, vibrant labels to highlight each product’s unique flavor. Featuring bold colors and eye-catching graphics, the packaging stands out while maintaining a cohesive brand identity. Incorporating the iconic honey badger and playful heat scale indicators, we created a visually appealing and informative design that sets Honey Badger Hot Sauce apart from the competition.
The Results
The cohesive brand identity we developed along with the custom bottles and labels we printed have made Honey Badger Hot Sauce stand out on shelves, attracting a wider audience and boosting sales. Our collaborative efforts have positioned Honey Badger Hot Sauce as a memorable and competitive player in the gourmet condiment market, reflecting their fiery spirit in every detail.
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