UNBOXING THE BRAND

Client

Honey Badger Hot Sauce

Year

2020

Deliverables

Brand Development

Package Design & Printing

Honey Badger Hot Sauce – Surprisingly Sweet, Deceptively Devious

Honey Badger Hot Sauce captures the spirit of bold, adventurous flavors with a dedication to quality and authenticity. Much like a culinary artisan in the hot sauce world, Honey Badger Hot Sauce offers a tantalizing departure from the ordinary, infusing each bottle with a unique blend of heat and flavor. Align joined forces with Honey Badger Hot Sauce from the beginning, collaborating to develop standout materials and designs that resonate in the competitive gourmet condiment market.

Brand Development

Steven with Honey Badger Hot Sauce had a good idea of what he wanted the logo to look like when he approached us. Armed with a hand drawn sketch and the note “Regal Vibes”, we got to work crafting the logo for Honey Badger Hot Sauce.

1

Develop a strong visual identity

Step one was to create a visual identity that was versatile enough to stand its own in the competitive landscape of its industry.
2

Illustrate a unique Honey Badger Character

The custom illustrated honey badger is the center piece of the logo and brand so it needed to be unique and stand out. Per the clients request, the character looks sweet but tough at the same time.
3

Incorporate regal vibes

The client made it clear they wanted the branding to have regal vibes which is why we went with a hand drawn portrait style for the Honey Badger illustration and included a Burgundy portrait style background with a gold frame.

Product Packaging

For Honey Badger Hot Sauce, we designed distinct, vibrant labels to highlight each product’s unique flavor. Featuring bold colors and eye-catching graphics, the packaging stands out while maintaining a cohesive brand identity. Incorporating the iconic honey badger and playful heat scale indicators, we created a visually appealing and informative design that sets Honey Badger Hot Sauce apart from the competition.

The Results

The cohesive brand identity we developed along with the custom bottles and labels we printed have made Honey Badger Hot Sauce stand out on shelves, attracting a wider audience and boosting sales. Our collaborative efforts have positioned Honey Badger Hot Sauce as a memorable and competitive player in the gourmet condiment market, reflecting their fiery spirit in every detail.

Featured Print Products

Quality printing. Real results.

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Sauce Bottles

Showcase your sauce in style with durable glass bottles.

Vinyl Labels

Custom vinyl labels provide maximum brand visibility and can be customized to your exact specifications.

Vinyl Stickers

There’s no better way to show off your brand than custom vinyl stickers.